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Google street view has been used for advertising before, but this is a cheeky and hilarious attempt at using the medium to garner attention for Fiat. In Sweden, the Google street view car was capturing the streets of Södertälje when they passed Volkswagen Swedish HQ. What stands out isn’t Volkswagen building, but rival auto brand Fiat who took the liberty of parking its flagship 500 model right in front of the company’s entrance.
Once the car drives past the building, the Fiat begins to follow the car for a few more shots before it mysteriously disappears into thin air. Chances are the car drove into the car park located beside it or took the road to its right. The street view shot changes from one side of the road to the other so it’s possible that the car drove off at this point.
If Fiat’s car was driving past Volkswagen HQ the same time Google did, you could pass it off as coincidence, but the fact that it was parked at the front door (you have to wonder how long it was parked there before anyone at Volkswagen noticed) means that they knew Google’s street view car was going to arrive that day.
Fiat’s Swedish HQ is located 45 minutes away from Volkswagen’s so if it caught wind that Google would be capturing the streets of Södertälje, it wouldn’t have taken too long to take advantage, but Volkswagen will have to live with the fact that Street View has made its HQ a place to show off Fiat’s new model. That is until Google updates its Street View images which it does every year or two years.
Image may be NSFW.
Clik here to view.
[Via Yahoo! news]
